Welcome to the PR Week's Claire Murphy
Claire MurphyEditor

At PRWeek UK we've been extending our coverage of the international PR scene over the past two years.

News stories within our global email bulletins have plotted the expansion of agencies as they follow in the wake of the increasingly professional use of PR in organisations across the world.

We've published dedicated Middle East supplements, highlighting the fascinating developments in this mercurial market. We've also been publishing snapshots of the PR scene in various countries experiencing growth.

Now this, our Global Thinktank, brings all this content together. We'll be commissioning opinion pieces from PR specialists across the globe, hosting the views of leading in-house comms people, and bringing you inspiring case studies and snapshots of how comms is practised in a wide range of countries. We aim to make this the online equivalent of a global communications conference – one that, for once, requires no airline ticket or jet lag.

New this week is a piece looking at how one Romanian bank faced up to its industry's poor reputation with consumers - with simple but innovative results.

Signing up to our bulletins (below) will bring you links to all the latest content, each week. You can also follow us on Twitter @PRWeekThinktank.

 Do let me know what you would like to see within this site -

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  • Cricket for Peace

Objectives To leverage MoneyGram International's long-term partnership with the International Cricket Council to reach its target...

Campaign: Cricket for Peace

Client: MoneyGram International

PR team: Ketchum Sampark (India)

Timescale: February to April 2011

Budget: $150,000 USD

  • Sending a strong signal to save lives: European eC

Objectives: eCall is a new technology which enables vehicles to make automated emergency calls in the event of an accident, ...

Campaign: Sending a strong signal to save lives: European eC

Client: NXP Semiconductors

PR team: Text 100 EMEA

Timescale: November 2010

Budget: Less than US$30K

  • Giant Pandas Come to Edinburgh

Weber Shandwick was asked to support the Royal Zoological Society of Scotland as it prepared for its most high profile project ...

Campaign: Giant Pandas Come to Edinburgh

Client: Royal Zoological Society of Scotland

PR team: Weber Shandwick Edinburgh

Timescale: September – December 2011

Budget: Undisclosed


Jon Higgins Maintaining a consistent brand presence

Jon Higgins, Senior partner and CEO, international, Ketchum

Location: Asia-Pacific

Sconaid McGeachin The dance of the two-tier salary structure

Sconaid McGeachin, Chief operating officer, Hill + Knowlton Strategies, Middle East & Turkey

Location: Middle East

Heather Knox Creating a flexible narrative for Europe

Heather Knox, Director of Communications, Microsoft EMEA

Location: Europe

Colin Byrne Developing diversity

Colin Byrne, CEO, Weber Shandwick EMEA

Location: Europe

Cecilia Chan What does our brand stand for?

Cecilia Chan, Marketing director, Hong Kong, Taiwan and Korea, Lenovo

Location: Asia-Pacific

Gina O Standing out from the crowd

Gina O'Reilly, Chief operating officer, Nitro PDF

Location: Americas

Christine Boehlke Using our comms instincts

Christine Boehlke, Founder and CEO, Grayling Connecting Point

Location: Americas

Tim Newbold A continent on the rise

Tim Newbold, Group chief operating officer, africapractice

Location: Africa

Colin Byrne A new generation of local media

Colin Byrne, CEO, Weber Shandwick EMEA

Location: Europe

Mark Dober Communications for European industry associations

Mark Dober, Senior director, Ellwood & Atfield

Location: , Belgium

Stephen May African gold mining firm prioritises community affairs

Stephen May, Project manager, stakeholder engagement, AngloGold Ashanti (Ghana)

Location: , Ghana

Mark Dober Where can you earn the best salary?

Mark Dober, Senior director, Ellwood Atfield

Location: , Belgium

Voices from acrossthe Globe

HyperText Show Off Your Brand’s Personality with Instagram


Location: A digital device near you

Daniel Tisch Learning from tragedy: Malaysian Airlines and crisis communications

Daniel Tisch, Chairman, Global Alliance for Public Relations and Communication Management

Location: Canada

Todd Defren Did early bloggers make a difference?

Todd Defren, Principal, Shift Communications

Location: US


Thinking of taking a job abroad? Confused by visas, apartment deposits and wondering what the social life will be like?

Our recruitment agency partner Fabric Recruitment gives you the low down on ex-pat living in the following countries:

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