Weber Shandwick's newest venture is a business called Creation – an in house Brand Experience business. Creation exists in recognition of our changing world and how the future lies not in just discipline specific execution but in full scale idea ownership and activation. Put simply the need to think, sell and DO. Creation gives that capability, be it Experiential, Digital or App development, 2D/3D design, Animation or Motion Content production.

Deutsche Telekom wanted to transfer its brand promise Life is for Sharing into the real world of customers while presenting itself as an innovative technical enabler. Weber Shandwick has been working with the telecommunications giant to engage with younger consumers in Germany.

Weber Shandwick also created the ‘Mobil 1 Track Challenge’ for Exxon. It combines high-octane racing with a track-building feature which lets players design their own circuits that they can then challenge their friends on via Open ID link-ups to social networking sites.

All offices have an active social life centred around team-building activity, sports and entertainment. Also, regional training and development programmes such as the Future Leaders Programme bring people together on a regular basis across markets.

The agency doesn't centrally dictate pro bono work but it is actively encouraged. Recently, one local initiative in London won a Weber Shandwick Making a Difference award, an internal, global programme that recognises work in this space.

Weber Shandwick's goal is to be the most innovative and creative PR partner for clients, drawing on the full force of a unique pool of intellectual capital and experience, deep local roots and covering all the key media, political and business centres that matter in EMEA. Underlining that is a laser focus on client service, prestigious award winning track record and commitment to staff development.