For centuries Hong Kong has profited from being a gateway into China and the rest of South East Asia, and that remains the case today. Indeed the tiny administrative region is one of the world’s leading financial centres, and as the world’s economic axis tilts ever further away from North America and Europe in favour of Asia, more and more corporates are pouring into Hong Kong.
This has brought a host of opportunities for PR companies in the city-state. From government contracts, to commercial contracts in booming Macau, and increasing in the largely unmapped digital landscape, there are PR contracts up for grabs in Hong Kong.
Yet, there are threats too. Singapore is a rising regional challenger, and Hong Kong’s small population makes consumer campaigns challenging. Furthermore, it can be difficult to find the local talent, people who can bridge East and West culturally, and maintain relationships with top-tier western media as well as less sophisticated local outlets.